While the digital age takes over our lives through devices that replace the pleasures of skimming a newspaper and to permeate the atmosphere with the particular smell of his ink, or to read a book that has survived for generations in the family library; it is increasingly frequent to hear that paper is living its last hours. However, like a great soldier, paper continues to battle to stay alive by other uses.
Kraft paper, the strongest in the market Currently, Kraft paper is setting the trend in the market, its features and versatility have enabled its use in various industries, and 80% of the paper produced in the world is this type. Kraft paper stands out as an excellent solution for packaging because it is strong and tear-resistant; also, other industries as the food and beverage industry have not overlooked his qualities.
Kraft paper charms
Although Kratf paper is brown, not being bleaching a part of its manufacturing process, it has what it takes to achieve a good impression, becoming the favorite of those who wants to distinguish in their packaging and presentations.
If your organization wants to position itself as a sustainable company, Kraft paper is the right one to prepare your communication pieces. Its use will enable you to project a “green” image and improve your reputation among your key audiences. If your goal is to express concepts such as “handmade” or “made with love” and to evoke nostalgia in those who receive a special gift, then Kraft paper will be the perfect accomplice to achieve these objectives.
Remember that Kraft paper comes from cellulose pulp from long fibers of wood, which gives it its particular characteristic. Hence, it is necessary to learn how to use it to take advantage of its special color.
• Do not use large masses of color.
• You should not use small or very fine text, to keep the readability.
• Consider its color is not uniform.
Kraft paper, present in history for over a century
Created in Germany in 1879 by Carl F. Dahl, its name comes from the German word Kraft, meaning strength; and it has been destined for many years to the packaging of products that needed to be well protected for transportation. Now its resistance makes it a winner, and Kraft paper becomes a leader who will mark a new stage in the paper history .